How do you create a “brilliant product” in a landscape already full of brilliant products? How do you rival key services such as the mighty and brilliant Google, Yahoo!, or Facebook? 

Our answer: Don’t rival : Innovate – Collaborate – & Integrate!
  

Background: 

With over a quarter of humanity now connected to the Internet, the web has fast become the single largest network ever to be used by mankind. From information and communication to entertainment and business, it has drastically transformed the way we interact with the rest of the world. 

This incredible network can be seen as the product of two main currents: The Free/Open Web movement and the Commercial Web movement. 

The first one is probably the most important one as the Internet itself is built upon its core principles: Freedom – Openness – and Collaboration. Some of its most notable accomplishments are the World Wide Web system; Linux the legendary OS that gave birth to open source programming; Wikipedia the worlds vastest encyclopaedia; the Mozilla Foundation, Drupal the website builder application or even VLC the universal media player  – All free / non-profit initiatives.

The second movement to follow, the Commercial Web movement, played an important role in developing the web’s services and content. Despite its early tendencies to create monopolise and closed platforms it soon became a major force for innovation, free communication and entertainment. Its ability to draw in a substantial amount of financial assets has widely contributed to making the web the “sum of all media”. 

Today, A Beautiful Planet aims to kick-start a new revolution in the form of a sub movement called the Emergent Web Movement. 

Principle of Emergence: In system design Emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions to form a sum that equals more than its parts.    

1 + 1 = 3 

In our case, when the sum of the virtual world has the power to transform the physical world for the better of all.  

“Our movement ambitions' is to assimilate the best elements of its two predecessors in order to create a sub-system within the World Wide Web. […] As well as offering many practical advantages for its users, this system will serve as a universal tool for, quite literally, building a better world […]”  

On the front end (for the average user) it will provide:

• A more meaningful browsing experience 
• Free access to better content and services
• Greater interoperability
• A safer environment  

On the other end (for the issues that need addressing) it will provide:

• Sustained funding in the hundreds of millions of Euros/Yen/Dollars, etc
• An unprecedented task force of skilled contributors and volunteers
• And a single system designed to maximise the effects of each project

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